Search Engine Optimization (SEO)
Just like “marketing” is a broad discipline and can mean advertising, website, e-newsletters, social media, etc.; SEO can mean many things like directories, blogging, updating metadata on your website as necessary, etc. Having a strong foundation with a properly programmed website is the initial key to success. Thereafter, creating and managing an SEO campaign is critical for your business, organization, products, and services to be found online, which will appear in appropriate search engines and directory results. The Henker Group takes a multi-faceted approach to client SEO campaigns by creating and managing all campaigns in-house and does not use a third party vendor, much like many SEO specialists.